Portfolio | Cittàshop Logo.

About the Project

Cittàshop wanted their old logo updated. They are the top coupon-selling website in Italy and needed to keep up-to-date with internet design trends.

The old logo featured a man holding up and elephant, and so does this one, though this is a complete re-make; none of the old logo was used, only the idea.

They wanted the logo to be soft and not too "serious" or business-like because they wanted to portray a light-hearted feeling, so we used a bright colour and big, round font.

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